Exploring the impact of visual stimuli on taste expectations and the role of pull-tab position in food packaging
These findings underscore the complex relationship between visual presentation and taste expectations, providing valuable insights for optimizing product presentation in marketing strategies.
Authors
- Mana Miyamoto (ORCID: https://orcid.org/0009-0009-3537-4292)
- Kenichi Shibuya (ORCID: https://orcid.org/0000-0002-8252-6174)
Institutions
- Kansai University (JP)
- Niigata University of Health and Welfare (JP)
- Nara Women's University (JP)
Publication Details
- Journal
- PeerJ
- Published
- 2025-12-04
- DOI
- https://doi.org/10.7717/peerj.20417
- Primary Topic
- Consumer Packaging Perceptions and Trends
- Type
- article
- Field-Weighted Citation Impact
- 0.00