Science communication in social Media: Analysis of success on TikTok, Instagram, and YouTube across scientific disciplines
• TikTok shows the highest engagement for science communication content. • Emotional tone does not predict social media success in science posts. • Engineering content receives more likes; social sciences get more comments. • Instagram posts are more subjective and emotionally positive. • YouTube shows the most irony but weakest audience interaction.
Authors
- Marían Acero-Ferrero (ORCID: https://orcid.org/0000-0002-6190-245X)
- Rafael Lozano (ORCID: https://orcid.org/0000-0002-7356-8823)
- Montserrat Aiger (ORCID: https://orcid.org/0000-0002-8953-0600)
- Carmen Elboj Saso (ORCID: https://orcid.org/0000-0003-0937-4861)
Institutions
- Universidad de Zaragoza (ES)
Publication Details
- Journal
- Computers in Human Behavior
- Published
- 2025-12-04
- DOI
- https://doi.org/10.1016/j.chb.2025.108866
- Citations
- 1
- Primary Topic
- Climate Change Communication and Perception
- Type
- article
- Field-Weighted Citation Impact
- 4.20