Customer discovery in neurointervention: a practical primer for identifying unmet needs
Structured customer discovery identifies unmet needs that may be overlooked when device development is solely driven by technical breakthroughs or published outcomes. By outlining an actionable framework for customer discovery in neurointervention, we provide a practical model for aligning future innovation with real-world clinical challenges.
Authors
- Osama O. Zaidat (ORCID: https://orcid.org/0000-0003-4881-4698)
- Shivam Rana (ORCID: https://orcid.org/0000-0001-9686-0459)
- Adnan H. Siddiqui (ORCID: https://orcid.org/0000-0002-9519-0059)
- Kevin M. Kallmes (ORCID: https://orcid.org/0000-0001-5439-4074)
- Kel Winters
- Waleed Brinjikji (ORCID: https://orcid.org/0000-0001-5271-5524)
- Ameer E Hassan (ORCID: https://orcid.org/0000-0002-7148-7616)
- David F Kallmes
- Ron Thacker
Institutions
- Mercy St. Vincent Medical Center (US)
- Mayo Clinic (US)
- The University of Texas Rio Grande Valley (US)
- Mayo Clinic in Arizona (US)
- Mayo Clinic in Florida (US)
- University at Buffalo, State University of New York (US)
Publication Details
- Journal
- Journal of NeuroInterventional Surgery
- Published
- 2025-12-03
- DOI
- https://doi.org/10.1136/jnis-2025-024474
- Primary Topic
- Functional Brain Connectivity Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00