Executive Cognition, Capability Reconstruction, and Digital Green Innovation Performance in Building Materials Enterprises: A Systems Perspective

In the context of China’s “dual carbon” strategy, building materials enterprises (BMEs) are in a critical period of digital and green transformation. Their diverse ownership structure and complex industrial types make them important objects of research. To address gaps in the existing literature, particularly regarding executive cognitive structure segmentation, ecological scenario (ES) influence mechanisms, and enterprise heterogeneity, this study uses Chinese BMEs as samples and incorporates industry characteristics, such as strong policy-driven conditions, a complete industrial chain, and diverse ownership types, to explore the relationship between executive cognition, ability reconstruction, and digital green innovation (DGI) performance (DGIP). Executive cognition is conceptualized through two dimensions: environmental protection cognition and digital intelligence cognition (DIC). A comprehensive test is conducted using fuzzy set qualitative comparative analysis (fsQCA). The results show that (1) both executive cognition and capability reconstruction (CR) significantly promote DGIP, and executive cognition has a positive effect on CR; (2) competency reconfiguration plays a mediating role in the influence of executives’ cognition on innovation performance, with the ES having a positive moderating effect on the relationship between the two types of cognitive role competency reconfiguration; (3) the influence of executive cognition varies depending on the nature of the enterprise and the industry; and (4) three types of performance improvement paths emerge: environmental-cognition-driven, cognitive ability connection, and ES-guided paths. The research’s contributions include (1) dividing executive cognition into two dimensions to enrich its conceptualization; (2) introducing the ES to reveal the dynamic mechanisms of cognition–ability–performance; and (3) conducting a heterogeneity analysis based on the nature of enterprises to deepen insights into paths of differentiated influence. This study provides a theoretical basis and practical inspiration for BMEs to enhance their DGIP.