From Cinema to Youtube: Globalization and Active Audience of KKN Di Desa Penari Film

This article examines how youth consume the film KKN Di Desa Penari, one of Indonesia's cinema releases. The youth in this study are positioned as active audience. The article employs a narrative approach, selecting 18 youths who watched the film KKN Di Desa Penari on YouTube as informants. The objective of this research is to understand the reasons behind youth choosing to watch the film through alternative media platforms. The findings show that YouTube serves as an alternative medium for Indonesian youth with limited access to cinemas. Nevertheless, this does not diminish the autonomy of cinemas in screening the film. Youth have different experiences when watching KKN Di Desa Penari through either cinema or YouTube.