Use of ASMR Technique in Movies

The cinema sector has benefited from many innovations, especially in recent years, in terms of technology. The use of some new technology cameras and other equipment has increased in cinema films. In addition, it is known that there are new attempts not only in terms of technology but also in terms of some approaches and techniques. The ASMR technique, which is the subject of this study, has started to be used in cinema films, although it is not widespread. The most used medium outside of cinema films is YouTube videos. The main purpose of videos created on YouTube is to relax people. Another area where the ASMR technique is used after YouTube videos is advertisements. It is known that some brands in our country shoot commercials using the ASMR technique. ASMR is a phenomenon defined as autonomous sensory meridian response. Those who experience the ASMR sensation experience tingling and goosebumps around the head for a short time. This article aims to be a guide for the cinema sector by investigating the effects of the use of ASMR techniques in cinema films on the emotional states of the audience. In this study, a short video shot using ASMR techniques (squeaking, rustling, detailed sound, cutting sound, water sound, cat purring, etc.) was shown to 10 (5 female and 5 male) Communication Faculty students. The participants' opinions on the use of ASMR technique in movies were obtained using an in-depth interview technique. It was observed that the majority of the participants had a positive view on the use of ASMR technique in movies in a proper and appropriate manner.