A QUALITATIVE RESEARCH ON THE DEVELOPMENT OF SHOPPING TOURISM IN TÜRİYE

Shopping directly affects consumers' tourism activity. People participate in tourism activities for sightseeing purposes and buy products from cheaper destinations than the region they live in. This study examined qualitative approaches to developing tourism in destinations with shopping potential. 34 people were interviewed within the scope of the study. In line with the analysis, 4 themes, 7 categories, and 77 codes were determined. According to the study results, the most emphasized code in the category of Türkiye's place in shopping tourism was affordability. Academic and sectoral recommendations were presented in the conclusion part.