Shaping the Residential Attractiveness of Towns in Lesser Poland in the Context of Urban Shrinkage

Abstract This article addresses the challenge of enhancing the residential attractiveness of towns experiencing rapid population decline and demographic aging. The aim of the study is to analyse and evaluate the actions undertaken by towns in Lesser Poland to improve residential appeal in the face of depopulation, and to identify key determinants and tools for mitigating the negative effects of these processes. The spatial scope includes 12 small towns in the region characterized by depopulation both within the town and its immediate surroundings. The temporal scope covers the early 21st century to the present. The research methodology combines quantitative methods (statistical data analysis, Webb’s typology) with qualitative approaches (analysis of strategic, revitalization, and planning documents). The study also includes a literature review and an examination of official websites and social media platform. The studied towns counteract depopulation by focusing on enhancing residential attractiveness through housing development, revitalization, improved quality of life, and rational spatial management.