Developing a Health Campaign for Mental Health Awareness and Substance Use Prevention in Response to the COVID-19 Pandemic
The findings outline a multi-step, multi-method approach centered on the key elements of health campaign design-an environmental scan, extensive literature reviews, 2 statewide surveys, and interviews and focus groups with community leaders. This process culminates in a creative brief and comprehensive campaign, providing a framework for future researchers to design evidence-based health campaigns.
Authors
- Catherine Cunningham (ORCID: https://orcid.org/0000-0001-9156-3914)
- Huw Nolan (ORCID: https://orcid.org/0000-0003-1712-8855)
- Susan Kirtz
- Ashley McDonald
- Jessica Wagner (ORCID: https://orcid.org/0000-0002-1357-1932)
- Sean Upshaw (ORCID: https://orcid.org/0000-0001-8499-1005)
- Jakki O. Bailey
- Weijia Shi
- Carmen R. Valdez (ORCID: https://orcid.org/0000-0002-7608-4146)
- Kenneth I. Berns
- Lori K. Holleran
- Judith Woods (ORCID: https://orcid.org/0000-0003-2537-7472)
- Jiahua Yang (ORCID: https://orcid.org/0000-0002-5141-8365)
- Audrey Shaffer
- Michael Mackert (ORCID: https://orcid.org/0000-0002-1758-5354)
- Olubunmi Obayemi
- Laura F. Bright (ORCID: https://orcid.org/0000-0003-1908-1130)
- T Logan Arrington
- Karly R. Quaack (ORCID: https://orcid.org/0000-0003-2499-1462)
- Erin Donovan (ORCID: https://orcid.org/0000-0001-6519-5230)
- Md Saiful Islam (ORCID: https://orcid.org/0000-0002-5690-5971)
- Anh Ngo (ORCID: https://orcid.org/0000-0003-0593-8420)
- Danièla De Luca (ORCID: https://orcid.org/0000-0001-8509-5923)
- Qinyan Gao
- Lisa Dobias
- Stephanie Menhart
Institutions
- Rutgers, The State University of New Jersey (US)
- The University of Texas at Austin (US)
Publication Details
- Journal
- Substance Use & Addiction Journal
- Published
- 2025-12-02
- DOI
- https://doi.org/10.1177/29767342251384710
- Primary Topic
- COVID-19 and Mental Health
- Type
- article
- Field-Weighted Citation Impact
- 0.00