What makes an Airbnb experience memorable? A text analysis using Leximancer

This study explores the factors that contribute to memorable experiences in the context of Airbnb. An open-ended question, ‘Please describe your most memorable experience with Airbnb’, was asked in the survey, and a total of 824 valid responses were obtained. The qualitative analysis of the data was conducted using Leximancer. The findings highlight the significance of the ‘Stay’, ‘Home’, ‘Family’, ‘Host’, ‘Beach’, and ‘Use’ themes, each playing a vital role in creating memorable experiences. In particular, the present study extends these findings by offering a more nuanced understanding of these dimensions, with specific themes emerging in relation to different demographic groups, including gender, age, education, and income. These themes provide a deeper understanding of how different groups perceive and value their Airbnb experiences, offering valuable insights for hosts and platform operators to tailor their offerings more effectively.