How digital twin technology revitalizes exhibits and enhances visitors’ appreciation for ceramic collections in online museum tours

With the increasing application of digital twin technology in various fields, many museums are starting to use this technology to build online platforms, and initial success has been achieved. During online tours, visitors' emotional and cognitive experiences are shaped by many different factors, which further influence their appreciation of the exhibits. Based on this, the paper analyzes visitors' experiences and feelings during online tours of the Palace Museum's Ceramic Gallery from the perspective of Uses and Gratifications Theory (UGT). The research results show that both hedonic gratification and social gratification during the tour contribute to building positive emotional experiences for visitors, thereby increasing their appreciation of the exhibits. Similarly, utilitarian gratification and technological gratification can enhance cognitive experiences, which also lead to a greater appreciation of the exhibits. Among all research variables selected in this study, only Enjoyment and Self-Presentation did not show significant effects, while the impacts of other variables were very prominent.