Outcomes and Impact of an E-commerce Extension Program in Rural Utah

Utah State University Extension’s E-commerce Accelerator (ECA), a mentoring service of the Rural Online Initiative, provides hands-on e-commerce training to small rural businesses in Utah. From January 2024 to July 2025, thirty-five (35) businesses have successfully created online sales websites, with 27 (68%) reporting increased sales revenue.

Authors

Paul Hill (ORCID: https://orcid.org/0000-0001-7718-204X)
Amanda D. Ali (ORCID: https://orcid.org/0000-0002-2711-5735)

Publication Details

Journal: Outcomes and Impact Quarterly
Published: 2025-12-01
DOI: https://doi.org/10.59620/2995-2220.1113
Primary Topic: Diverse Educational Innovations Studies
Type: article
Field-Weighted Citation Impact: 0.00

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article

Outcomes and Impact of an E-commerce Extension Program in Rural Utah

Paul Hill, Amanda D. Ali

Dec 1, 2025

Outcomes and Impact Quarterly

Diverse Educational Innovations Studies

article

Outcomes and Impact of an E-commerce Extension Program in Rural Utah

Paul Hill, Amanda D. Ali

December 1, 2025article en

Abstract

Outcomes and Impact QuarterlyVol. 5(4)

Openalex Percentile: Top 47%

Diverse Educational Innovations Studies

DOI Open Access PDF OpenAlex

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Outcomes and Impact of an E-commerce Extension Program in Rural Utah — Paul Hill, Amanda D. Ali · Outcomes and Impact Quarterly (2025) | TGRS Research Map | TGRS