TriCounty Vaccine Improvement Program (TC-VIP): Enhancing Vaccine Confidence and Uptake in Rural Utah
The Utah State University Extension TriCounty Vaccine Improvement Program addressed low rural vaccination rates across a three-county area through bilingual social media campaigns, health fairs, training in motivational interviewing, and neuromarketing. Evaluation results showed improved skills, broad community reach, and positive participant feedback, demonstrating a replicable model to reduce vaccine hesitancy and strengthen rural health systems.
Authors
- A. Hunt (ORCID: https://orcid.org/0000-0002-9995-9654)
- Annalyz Castro
- Yvette Rea
Publication Details
- Journal
- Outcomes and Impact Quarterly
- Published
- 2025-12-01
- DOI
- https://doi.org/10.59620/2995-2220.1108
- Primary Topic
- Vaccine Coverage and Hesitancy
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- U.S. Department of Agriculture
- Washington State University
- Centers for Disease Control and Prevention
- National Institute of Food and Agriculture