LINGUOCULTURAL BLENDING AND INTERFERENCE AS WAYS TO GENERATE NEW KNOWLEDGE

This article examines peripheral methods of conceptualizing and categorizing culturally marked knowledge. These include linguacultural blending and interference. The study utilizes Tula regionalisms and lines from characters in the film «The Last Knight: Messenger of Darkness» (P. Danilov, V. Kutsenko, D. Yan, and I. Tudvasev). It is established that these processes are based on the cultural integration of knowledge, resulting in the formation of new units. Two methods of their formation are identified. The first method is linguacultural blending. It involves the integration of tools from different cultural paradigms to generate new meanings. Blending involves the combination of linguacultural narratives based on their integral features. A productive method of blending is a composite nomination constructed according to the model: a cultural symbol and a definition indicating regional affiliation. The second method is linguacultural interference. It involves the use of symbols from one cultural paradigm within another, interpreting them within the categories of a different cultural paradigm. No new meaning is created in cases of cultural interference.