The Role of Artificial Intelligence in Enhancing the Process of Disseminating and Innovating Urban Subway Culture

<i>Background</i>: With the development of artificial intelligence technology and the transformation of the city image to the global comprehensive factor system, new demands have emerged for the visual representation of urban subway culture. <i>Objective: </i>In the era of artificial intelligence, we should explore the innovative ideas of urban subway cultural communication and put forward feasible cultural communication strategies. <i>Methods </i>The new trend of artificial intelligence technology is studied, and the new direction of urban subway culture communication is explored in combination with the information receiving mode of subway passenger groups. Through analysis, induction and other methods, the expression strategy of urban subway culture communication intelligence is proposed. <i>Results</i>: The study finds artificial intelligence technology to analyze the three main aspects of artificial intelligence to promote the new mission of urban subway culture communication, artificial intelligence to promote the new form of urban subway culture communication, and artificial intelligence to promote the new measures of urban subway culture communication, so as to realize the function of urban subway culture construction and publicity and promotion, and provide new ideas for the innovative development of urban subway culture image. <i>Conclusion: </i>Under the premise of establishing the concept of artificial intelligence, the dissemination of urban subway culture should aim at continuously meeting the public's vision of more and higher subway travel needs, so as to realize the development and innovation of urban cultural economy.