Peers are as persuasive as experts in reducing willingness to pay for sugary foods
Peer-delivered healthy eating calls can be as effective as expert-delivered interventions in decreasing WTP for sugar-containing products. These findings highlight the potential of peer social influence in public health interventions in addition to expert calls.
Authors
- А. В. Давидович
- Ioannis Ntoumanis (ORCID: https://orcid.org/0000-0002-8967-6837)
- Victoria Moiseeva (ORCID: https://orcid.org/0000-0001-8729-1610)
- Анна Шестакова (ORCID: https://orcid.org/0000-0001-9374-9878)
- Vasily Klucharev (ORCID: https://orcid.org/0000-0002-5257-3789)
- Isak B. Blank
- Nina Arzumanyan
Institutions
- National Research University Higher School of Economics (RU)
Publication Details
- Journal
- Frontiers in Nutrition
- Published
- 2025-12-02
- DOI
- https://doi.org/10.3389/fnut.2025.1692804
- Primary Topic
- Consumer Attitudes and Food Labeling
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Research University Higher School of Economics