The The Role of Smart Homes Technology in Shaping Zillennial Housing Preferences in Jakarta Metropolitan Area, Indonesia

This study investigates smart home technology adoption among the Zillennial Generation in the Jakarta Metropolitan Area (JMA), Indonesia’s, largest urban agglomeration and one of the most densely populated in the world. Representing 24.3% of the national population, Zillennials are emerging as a key demographic in the housing market, characterized by technological dependency and evolving lifestyle expectations. The research employed a survey method and applied an extended Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT), as developed by Mashal et al. (2020–2023), this research explores socio-demographic influences on smart home perceptions. The findings reveal three key insights: high market awareness across all income levels; household size as a moderating factor; and adoption is strongest at both ends of the residential spectrum, among residents of compact dwellings and those in expansive homes. Despite the growing body of research on smart home technologies, limited attention has been given to the Zillennial cohort. Theoretically, this study contributes by contextualizing TAM and UTAUT within the socio-cultural dynamics of Zillennilas in a developing urban context. Practically, it offers evidence-based recommendations for designing inclusive and demographically responsive smart home solutions In rapidly urbanizing areas like JMA.