Marketing Strategies for Increasing Students’ Enrolment in Abia State College of Education, Arochukwu

Presently, Students enrolment in Abia State College of Education (Technical) Arochukwu is so low in that it cannot justify the huge financial, material and human resource investment in the College by the state government and the threat by the Tetfund(Tertiary Education Trust Fund) to withhold its intervention to any Nigerian public tertiary education institution with students’ enrolment of less than 1,000 students. To address these challenges, the paper adopted four marketing strategies used in business world and descriptive survey research design. Accordingly, four research questions reflecting the four popular marketing strategies were formulated. A survey research questionnaire also reflecting the four marketing strategies was designed and constructed. The questionnaire was validated and its reliability was found to be 0.98 using Cronbac alpha statistic. Copies of the questionnaire were administered to 41 staff of the College. The data collected from the questionnaire was analysed. The results of the analysis revealed the marketing strategies to be adopted by the College to improve students’ enrolment in the College. Based on the findings of the study, the paper recommended among other things that the College should use inventions/innovations made by the staff or students of the College as part of admission advert, present affordable tuition fee as part of admission advert, make admission campaigns in senior secondary schools, collaborate with JAMB during admission exercise, collaborate with village heads, religious and political leaders during admission exercise, use social media such as WhatsApp, facebook, twitter( now X), as part of admission advert and use College admission portal as part of admission advert