Impact of a French social marketing campaign to increase parental support and physical activity in adolescents aged 11–14 years: a longitudinal study

This evaluation showed positive and encouraging results, with some even maintained over the long term. Given these promising results, the campaign has been rebroadcast. Its effectiveness will be investigated with the same cohort of parents.

Authors

Anne-Juliette Serry (ORCID: https://orcid.org/0000-0002-3921-0852)
Florence Rostan
Philippine Fassier (ORCID: https://orcid.org/0000-0001-8130-8485)
Hélène Escalon (ORCID: https://orcid.org/0000-0002-6123-1510)
Damien Tessier (ORCID: https://orcid.org/0000-0002-0728-585X)

Institutions

Santé Publique France (FR)
Université Grenoble Alpes (FR)

Publication Details

Journal: BMC Public Health
Published: 2025-12-01
DOI: https://doi.org/10.1186/s12889-025-25662-0
Primary Topic: Behavioral Health and Interventions
Type: article
Field-Weighted Citation Impact: 0.00

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article

Impact of a French social marketing campaign to increase parental support and physical activity in adolescents aged 11–14 years: a longitudinal study

Anne-Juliette Serry, Florence Rostan, Philippine Fassier, Hélène Escalon et al.

Dec 1, 2025

BMC Public Health

Behavioral Health and Interventions

article

Impact of a French social marketing campaign to increase parental support and physical activity in adolescents aged 11–14 years: a longitudinal study

Anne-Juliette Serry, Florence Rostan, Philippine Fassier, Hélène Escalon, Damien Tessier

December 1, 2025article en

Abstract

This evaluation showed positive and encouraging results, with some even maintained over the long term. Given these promising results, the campaign has been rebroadcast. Its effectiveness will be investigated with the same cohort of parents.

BMC Public HealthVol. 26(1)

Santé Publique France (FR), Université Grenoble Alpes (FR)

Openalex Percentile: Top 58%

Behavioral Health and Interventions

DOI Open Access PDF OpenAlex

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