Sequencing the visual narrative: a multi-phase co-created photo-elicitation approach
Purpose The purpose of this paper is to demonstrate the effectiveness of using classic photo-elicitation followed by blended photo-elicitation (i.e. researcher-edited reflexive photographs). This approach provides a deeper and more contextualised understanding of people’s lived experiences by linking their physical and psychological realities. Design/methodology/approach The authors discuss considerations and issues faced when using a multi-phase co-created photo-elicitation approach, the process and its considerations, photo editing and inclusion criteria. Findings This paper outlines the advantages and limitations of using a prospective and retrospective function in a temporal study using blended photo-elicitation photographs to stimulate discussions with respondents about their experiences. Originality/value This paper demonstrates how a multi-phase co-created photo-elicitation approach extends photo-elicitation. The authors introduce strategies for improving accuracy and reducing reconstruction bias associated with reflective methods. Researcher editing reflexive photographs to add context provides a means for using reflexivity in a nuanced and effective manner within qualitative research.
Authors
- Chetan Shah (ORCID: https://orcid.org/0000-0002-7576-1694)
- Karen V. Fernandez (ORCID: https://orcid.org/0000-0002-6642-1014)
- Sandra D. Smith (ORCID: https://orcid.org/0000-0001-5839-6771)
Institutions
- University of Auckland (NZ)
Publication Details
- Journal
- Qualitative Market Research An International Journal
- Published
- 2025-12-01
- DOI
- https://doi.org/10.1108/qmr-11-2024-0225
- Primary Topic
- Participatory Visual Research Methods
- Type
- article
- Field-Weighted Citation Impact
- 0.00