Quality, reliability, and dissemination of lung cancer information on short-video platforms in China: a cross-platform content analysis of TikTok, Kwai, and Rednote
Marked disparities in the quality and dissemination of lung cancer-related short videos exist across Chinese platforms. Professional, evidence-based content enhances reliability, whereas emotional and visually driven content drives engagement. Strengthening algorithmic governance, metadata transparency, and expert involvement-alongside audience-centered, evidence-informed communication-may enhance the educational value and public health impact of short-video platforms.
Authors
- Lu Jin (ORCID: https://orcid.org/0000-0002-0558-5082)
- Mengqi Deng (ORCID: https://orcid.org/0000-0003-1710-0094)
- Qing Li (ORCID: https://orcid.org/0000-0002-4982-1024)
- Kun Shi (ORCID: https://orcid.org/0000-0002-3290-7710)
- Xiaoran Zheng
Institutions
- Handan College (CN)
- Capital Medical University (CN)
- Chinese Academy of Sciences (CN)
- Shanghai Institute of Materia Medica (CN)
- Chengde Medical University (CN)
Publication Details
- Journal
- Frontiers in Public Health
- Published
- 2025-12-01
- DOI
- https://doi.org/10.3389/fpubh.2025.1683561
- Citations
- 1
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 2.17
Funders
- National Health Commission of the People's Republic of China