Kratom Beverages Online: Marketing Narratives, Content, Dosing, and Potential Risks

The considerable variation in reported kratom content, dose, and serving size, together with its frequent framings as a "health-based" product, points to a need for stronger regulation. Policies should include evidence-based dosing recommendations, standardized and transparent online descriptions and warnings, and clear marketing guidelines for kratom beverages promoted as natural or wellness products.