Unpacking the mechanisms and consequences of artificial intelligence in enabling green value co-creation for SMEs
How does AI capabilities fundamentally reshape SMEs in digital-green transition? Given the fact that the concept "green" value co-creation is crucial for SMEs in China. This study aims to undertake a timely inquiry for SMEs' green value co-creation in China, as it still remains unclear for SMEs' green value co-creation in green AI context. To fill these gaps, we conduct a moderated-mediation analysis of 632 SMEs from southeast China, based on RBV, stakeholder theory, and organizational learning theory. The main results indicate that (1) Green value co-creation has a mediating effect between artificial intelligence capabilities and triple bottom line performance. (2) The relationship between artificial intelligence capabilities and green value co-creation is moderated by green ambidextrous learning. (3) Green ambidextrous learning can amplify the indirect effects of AI capabilities on triple bottom line performance via green value co-creation. These results advance the theoretical frontiers of green value co-creation in developing countries. We also offer practical suggestions for green AI-enabled digital-green dual transformation of SMEs.
Authors
- Xin Yan (ORCID: https://orcid.org/0000-0003-0337-107X)
- Yu‐Shan Chen (ORCID: https://orcid.org/0000-0002-7406-9372)
- Yingni Lin (ORCID: https://orcid.org/0009-0002-9566-8646)
Institutions
- Fuzhou University (CN)
- Tsinghua University (CN)
- National Taipei University (TW)
Publication Details
- Journal
- Scientific Reports
- Published
- 2025-11-27
- DOI
- https://doi.org/10.1038/s41598-025-26420-3
- Primary Topic
- Digital Transformation in Industry
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Natural Science Foundation of Fujian Province