Going beyond digital libraries: a literature review of phygital user experience research methods

Abstract This study investigates the emerging concept of “phygital” (physical and digital) user experience (UX) research within the context of public and academic libraries. It addresses two central questions: what considerations UX researchers and practitioners should keep in mind when studying phygital user interactions, and to what extent established UX research methods can be applied in these environments. Through a comprehensive literature review of English-language sources from the past decade across library and information science (LIS), human–computer interaction (HCI), and marketing, the authors examine the applicability of established UX research methods to phygital contexts. The study highlights several key considerations for library UX professionals, including the need to adapt methodologies, incorporate accessibility and inclusion frameworks, and navigate organizational challenges. The findings suggest that while existing UX literature offers valuable guidance, interdisciplinary collaboration drawing from fields such as marketing, HCI, and design justice can further support libraries in developing innovative and inclusive phygital user experiences.