Enhancing Engagement through Management Role-plays in MBA Education

Purpose: This paper explores the efficacy of utilizing management role-plays as an innovative pedagogical tool to engage MBA students in understanding complex concepts such as group dynamics and leadership theories. Methodology: A case study method is employed to assess the impact of management role-plays. Data collection involves a structured role-play approach integrated with AI-generated scripts using ChatGPT, which were refined by student input. The study focuses on the first-year MBA cohort, particularly those disengaged with traditional theoretical lessons and hesitant due to language barriers. Analysis/Discussion: The research investigates key outcomes such as increased student participation, improved retention of leadership and group dynamics concepts, and enhanced student confidence. The role of AI in script generation and its refinement by students is also analyzed. By examining student experiences, the study provides insights into how role-plays can transform learning in business education. Originality/Value: This study addresses the growing need for innovative teaching methods in business education, offering practical insights into how AI-assisted role-plays can bridge gaps in student engagement, especially for those facing language barriers. It presents emerging trends in experiential learning, contributing to the development of more interactive and inclusive MBA curricula. Type of Paper: Case Study.