Leveraging the Alternative Strategy of the “Reverse Placement Model” for Experiential Learning in MBA Curriculum Design for Securing Executive Roles through Corporate Invitations

Purpose: The purpose of this research is to explore and propose an innovative approach to MBA curriculum design by integrating a reverse placement model, where corporate invitations for executive roles are secured through enhanced experiential learning strategies. By analyzing and identifying alternative strategies that can be embedded into the MBA curriculum, this research aims to provide insights into how these approaches can bridge the gap between academic learning and corporate leadership opportunities, thereby offering MBA graduates a competitive edge in securing executive positions. Methodology: Exploratory research method is used to collect, analyse, and suggest a new model of reverse placement to secure executive roles through corporate invitation. The information is collected from websites, Google search, Google Scholar search, and AI-driven GPTs using appropriate keywords and analysed using research skills such as analysis, comparison, evaluation, and interpretation to create new knowledge. Results/Analysis: An alternative strategy that can be incorporated into MBA curriculum design to enhance experiential learning and how this alternative strategy of increasing innovativeness of MBA graduates can lead to reverse placements, i.e., corporate invitations for executive roles. Additionally, the study assessed the effectiveness of the proposed model through stakeholder analysis using the ABCD framework. The concept of reverse placement, driven by alternative strategies like industry analysis, company analysis, CEO analysis, and business plan development, provides MBA graduates with a competitive advantage. By integrating these strategies into the MBA curriculum, students create a compelling personal brand and expertise portfolio that attracts corporations seeking forward-thinking talent. This leads to corporate invitations, offering graduates unique and high-value job placements without the need for traditional job applications. Originality/Value: The paper proposes a new concept called “reverse placement” for the first time in Business management education and suggests how to achieve reverse placement by modifying the curriculum to get corporate invitations. Type of paper: Exploratory Research.