Populations and Health Domains Served by Direct-to-Consumer Digital Health Companies in the United States, 2011-2023: Cross-Sectional Study

As DTC digital health companies increasingly influence where and how care is delivered, systematic monitoring of their scope and characteristics is essential to evaluate whether they contribute to equitable access to care. Our findings provide a foundation for assessing whether these models are effectively addressing health needs, reaching diverse populations, and lowering health care costs.

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Publication Details

Journal
JMIR Formative Research
Published
2025-11-26
DOI
https://doi.org/10.2196/78431
Primary Topic
Healthcare Policy and Management
Type
article
Field-Weighted Citation Impact
0.00
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article

Populations and Health Domains Served by Direct-to-Consumer Digital Health Companies in the United States, 2011-2023: Cross-Sectional Study

Xi Zhu, Olivia Jung, Ashwini Nagappan, Corrina Moucheraud
JMIR Formative Research
Healthcare Policy and Management
article

Populations and Health Domains Served by Direct-to-Consumer Digital Health Companies in the United States, 2011-2023: Cross-Sectional Study

Xi Zhu, Olivia Jung, Ashwini Nagappan, Corrina Moucheraud
article en

Abstract

As DTC digital health companies increasingly influence where and how care is delivered, systematic monitoring of their scope and characteristics is essential to evaluate whether they contribute to equitable access to care. Our findings provide a foundation for assessing whether these models are effectively addressing health needs, reaching diverse populations, and lowering health care costs.

JMIR Formative ResearchVol. 9
University of California, Los Angeles (US), City University of New York (US)
Openalex Percentile: Top 56%
Healthcare Policy and Management
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Populations and Health Domains Served by Direct-to-Consumer Digital Health Companies in the United States, 2011-2023: Cross-Sectional Study — Xi Zhu, Olivia Jung, et al. · JMIR Formative Research (2025) | TGRS Research Map | TGRS