Artificial Intelligence Applications in TV Industry Workflow

The TV industry is going through a major change due consumers need for high-quality, diverse, and customized content. This leads to increase production costs while the production time shrink. To deal with these challenges, the industry is levering the use of Artificial Intelligence to improve and optimize their processes. This paper gives a summary of how it is being used in existing literature and publicly available use cases. But different than other works, we put them application in perspective of the TV Industry workflow of pre-production, production, post-production, and distribution.

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Published
2025-11-10
DOI
https://doi.org/10.5753/webmedia_estendido.2025.16796
Primary Topic
Advanced Data and IoT Technologies
Type
article
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article

Artificial Intelligence Applications in TV Industry Workflow

Álan L. V. Guedes
Advanced Data and IoT Technologies
article

Artificial Intelligence Applications in TV Industry Workflow

Álan L. V. Guedes
article en

Abstract

The TV industry is going through a major change due consumers need for high-quality, diverse, and customized content. This leads to increase production costs while the production time shrink. To deal with these challenges, the industry is levering the use of Artificial Intelligence to improve and optimize their processes. This paper gives a summary of how it is being used in existing literature and publicly available use cases. But different than other works, we put them application in perspective of the TV Industry workflow of pre-production, production, post-production, and distribution.

University of Reading (GB)
Openalex Percentile: Top 63%
Advanced Data and IoT Technologies
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Artificial Intelligence Applications in TV Industry Workflow — Álan L. V. Guedes · (2025) | TGRS Research Map | TGRS