Demand forecasting of smart tourism integrating spatial metrology and deep learning

To enhance the dynamic perception and accuracy of tourism demand forecasting in smart tourism scenarios, this paper proposes a forecasting framework integrating a spatial econometric model and deep learning. This framework aims to address the limitations of traditional methods, namely insufficient spatial correlation modeling and weak interpretability of deep learning models. The model leverages spatial lag factors, spatial agglomeration indicators, and regional interaction behavior features. It constructs a geographical dependency structure based on spatial econometric methods, which is then embedded into a long short-term memory (LSTM) network for joint forecasting. This design achieves a balance between time series modeling and spatial structure identification. In this study, three types of datasets are selected: tourist flow data of scenic spots in Beijing, online tourism behavior data from Ctrip, and GeoLife Global Positioning System Trajectory (GeoLife) data. A multi-dimensional experimental system covering 12 performance indicators is established. The results show that the optimized model achieves the following performance on the CityBrain Beijing Tourism Flow (CB-BJTF) dataset: mean absolute error (MAE) of 9.653, root mean square error (RMSE) of 12.118, mean absolute percentage error (MAPE) of 14.538%, and R<sup>2</sup> of 0.924, significantly outperforming comparative models such as informer and ST-GCN. In terms of the spatial dimension, the residual Moran's I is 0.094, and the spatial R<sup>2</sup> reaches 0.868. Spatial sensitivity analysis indicates that after excluding the tourist flow of neighboring areas, the model's MAE increases to 12.284, and the spatial fitting degree decreases significantly. This verifies the key role of spatial information in forecasting. Therefore, this paper provides theoretical support and empirical evidence for spatial perception modeling and deep fusion forecasting in the field of smart tourism, and holds certain value for application promotion and academic innovation.

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Publication Details

Journal
Scientific Reports
Published
2025-11-28
DOI
https://doi.org/10.1038/s41598-025-26830-3
Primary Topic
Diverse Aspects of Tourism Research
Type
article
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article

Demand forecasting of smart tourism integrating spatial metrology and deep learning

Jianlin Ma
Scientific Reports
Diverse Aspects of Tourism Research
article

Demand forecasting of smart tourism integrating spatial metrology and deep learning

Jianlin Ma
article en

Abstract

To enhance the dynamic perception and accuracy of tourism demand forecasting in smart tourism scenarios, this paper proposes a forecasting framework integrating a spatial econometric model and deep learning. This framework aims to address the limitations of traditional methods, namely insufficient spatial correlation modeling and weak interpretability of deep learning models. The model leverages spatial lag factors, spatial agglomeration indicators, and regional interaction behavior features. It constructs a geographical dependency structure based on spatial econometric methods, which is then embedded into a long short-term memory (LSTM) network for joint forecasting. This design achieves a balance between time series modeling and spatial structure identification. In this study, three types of datasets are selected: tourist flow data of scenic spots in Beijing, online tourism behavior data from Ctrip, and GeoLife Global Positioning System Trajectory (GeoLife) data. A multi-dimensional experimental system covering 12 performance indicators is established. The results show that the optimized model achieves the following performance on the CityBrain Beijing Tourism Flow (CB-BJTF) dataset: mean absolute error (MAE) of 9.653, root mean square error (RMSE) of 12.118, mean absolute percentage error (MAPE) of 14.538%, and R<sup>2</sup> of 0.924, significantly outperforming comparative models such as informer and ST-GCN. In terms of the spatial dimension, the residual Moran's I is 0.094, and the spatial R<sup>2</sup> reaches 0.868. Spatial sensitivity analysis indicates that after excluding the tourist flow of neighboring areas, the model's MAE increases to 12.284, and the spatial fitting degree decreases significantly. This verifies the key role of spatial information in forecasting. Therefore, this paper provides theoretical support and empirical evidence for spatial perception modeling and deep fusion forecasting in the field of smart tourism, and holds certain value for application promotion and academic innovation.

Scientific ReportsVol. 15(1)
Chongqing Vocational Institute of Engineering (CN)
Openalex Percentile: Top 54%
Diverse Aspects of Tourism Research
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