Special Issue: Sustainability in Family Firms: The Path Forward

ABSTRACT As sustainability becomes a strategic priority amid global economic, environmental, and social challenges, family firms are uniquely positioned to lead due to their long‐term orientation, legacy focus, and community ties. This article introduces the Special Issue “Sustainability in Family Firms: Leading the Path Forward”, highlighting how family businesses extend the traditional Triple Bottom Line by adding a fourth dimension—perpetuity—rooted in socioemotional wealth and legacy concerns. Despite growing interest, research on sustainability in family firms remains fragmented and lacks cross‐contextual depth. This Special Issue advances the field with six contributions exploring internal and external drivers of sustainable behavior, from governance structures and founder influence to stakeholder dynamics and next‐generation leadership. Together, these articles offer fresh insights into how family firms navigate and shape sustainability agendas across contexts and generations.