Emotional Sequencing as a Marker of Manipulation in Social Media Disinformation

The proliferation of disinformation on social media platforms poses a significant challenge to the reliability of online information ecosystems and the protection of public discourse. This study investigates the role of emotional sequences in detecting intentionally misleading messages disseminated on social networks. To this end, we apply a methodological pipeline that combines semantic segmentation, automatic emotion recognition, and sequential pattern mining. Emotional sequences are extracted at the subsentence level, preserving each message’s temporal order of emotional cues. Comparative analyses reveal that disinformation messages exhibit a higher prevalence of negative emotions, particularly fear, anger, and sadness, interspersed with neutral segments. Moreover, false messages frequently employ complex emotional progressions—alternating between high-intensity negative emotions and emotionally neutral passages—designed to capture attention and maximize engagement. In contrast, messages from reliable sources tend to follow simpler, more linear emotional trajectories, with a greater prevalence of positive emotions such as joy. Our dataset encompasses multiple categories of disinformation, enabling a fine-grained analysis of how emotional sequencing varies across different types of misleading content. Furthermore, we validate our approach by comparing it against a publicly available disinformation dataset, demonstrating the generalizability of our findings. The results highlight the importance of analyzing temporal emotional patterns to distinguish disinformation from verified content, reinforcing the value of integrating emotional sequences into machine learning pipelines to enhance disinformation detection. This work contributes to the growing body of research emphasizing the relationship between emotional manipulation and the virality of misleading content online.