Moderating role of gender in work–family conflict and hedonic‐materialistic consumption

Abstract This study examines the effects of work–family conflict (WFC) and family–work conflict (FWC) on hedonic (HDN) and materialistic consumption (MTR), considering gender as a moderator. The research data were obtained from 489 employees in Turkey. These data were primarily analyzed using confirmatory factor analysis and structural equation modeling. Secondly, moderation analyses were applied. Results showed that WFC significantly affected all subdimensions of HDN and MTR, whereas FWC only affected the idea shopping subdimension of HDN. In addition, WFC's impact was stronger among females. Based on these findings, it can be stated that role conflict effects on consumption vary by gender.