A longitudinal analysis of misinformation, polarization and toxicity on Bluesky after its public launch

Bluesky is a decentralized, Twitter-like social media platform that has rapidly gained popularity. Following an invite-only phase, it officially opened to the public on February 6th, 2024, leading to a significant expansion of its user base. In this paper, we present a longitudinal analysis of user activity in the two months surrounding its public launch, examining how the platform evolved due to this rapid growth. Our analysis reveals that Bluesky exhibits an activity distribution comparable to more established social platforms, yet it features a higher volume of original content relative to reshared posts and maintains low toxicity levels. We further investigate the political leanings of its user base, misinformation dynamics, and engagement in harmful conversations. Our findings indicate that Bluesky users predominantly lean left politically and tend to share high-credibility sources. After the platform’s public launch, an influx of new users — particularly those posting in English and Japanese — contributed to a surge in activity. Among them, several accounts displayed suspicious behaviors, such as mass-following users and sharing content from low-credibility news sources. Some of these accounts have already been flagged as spam or suspended, suggesting that Bluesky’s moderation efforts have been effective. • Analysis of Bluesky’s opening impact on user activity and network structure. • After opening, original content grows while toxicity levels remain low. • Active moderation: many highly active followers flagged as spam or removed. • Decentralized platforms may foster a different type of user engagement. • Resharing communities show a prevalence of left-leaning users. • Suspicious behavior shows Bluesky is not immune to manipulation attempts.