The Economic Culture of the Fourth Industrial Revolution as the Current Context of Innovation

ABSTRACT The Fourth Industrial Revolution is a set of rapid transformations of a technological and economic nature, resulting in the remodeling of society as a whole. The infrastructure of the Fourth Revolution not only represents an expansion of previously observed trends, but reveals itself as a platform on which a qualitatively different world is embedded. This world breaks ties with the earlier tradition of change with, among other things, the introduction of cyber‐physical objects. These objects also break the classical dichotomies and invoke an original economic culture. The purpose of this analysis is to identify the mechanisms on the basis of which innovation is formed in the economic culture of the Fourth Revolution. Innovation, after all, is the best expression and realization of the observed changes. Its analysis will be made with reference to the cultural structure of the Fourth Revolution, which means diagnosis in the following areas: material, social, and symbolic. Each of these areas makes it possible to define innovation in relation to another transgression. The result of this diagnosis is the reconstruction of innovation as an analytical category, along with the determination of its ontological status and typological diversity.