Relational frames of care: Constructing care work in the gig economy

There has been a steady rise in platform-based care work around the world where private care -workers and care-seekers are matched by digital intermediary platforms for ‘care work gigs’. Care platforms position themselves as distinct from the typical transactional work arrangements in the gig economy, yet employ similar algorithmic features and functions to organise care work. Employing ethics-of-care as an interpretive lens, this article illustrates how care platforms use the relational frames of connection, community and concern to construct platform-based care work as mutually beneficial, but private, arrangements between care-workers and care-seekers. We argue, this relational framing on the one hand empowers users to exercise autonomy and control in organising care work, yet on the other hand highlights frictions that operate to limit the responsibility of care platforms, create information asymmetries and power differentials that exacerbate interdependence between care-workers and care-seekers and can create vulnerabilities for workers.

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Publication Details

Journal
Critical Sociology
Published
2025-11-26
DOI
https://doi.org/10.1177/08969205251393991
Citations
1
Primary Topic
Digital Economy and Work Transformation
Type
article
Field-Weighted Citation Impact
4.20
Controls
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article

Relational frames of care: Constructing care work in the gig economy

Jannine Williams, Maria Hameed Khan, Robyn Mayes, Penny Williams
1 citations
Critical Sociology
Digital Economy and Work Transformation
4.20
article

Relational frames of care: Constructing care work in the gig economy

Jannine Williams, Maria Hameed Khan, Robyn Mayes, Penny Williams
article en
1 citations

Abstract

There has been a steady rise in platform-based care work around the world where private care -workers and care-seekers are matched by digital intermediary platforms for ‘care work gigs’. Care platforms position themselves as distinct from the typical transactional work arrangements in the gig economy, yet employ similar algorithmic features and functions to organise care work. Employing ethics-of-care as an interpretive lens, this article illustrates how care platforms use the relational frames of connection, community and concern to construct platform-based care work as mutually beneficial, but private, arrangements between care-workers and care-seekers. We argue, this relational framing on the one hand empowers users to exercise autonomy and control in organising care work, yet on the other hand highlights frictions that operate to limit the responsibility of care platforms, create information asymmetries and power differentials that exacerbate interdependence between care-workers and care-seekers and can create vulnerabilities for workers.

Critical Sociology
Queensland University of Technology (AU)
Openalex Percentile: Top 5%
Digital Economy and Work Transformation
4.20
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