Event-driven dynamics, regional disparities, and netizen engagement: characterizing and exploring malaria discourse on Sina Weibo for enhanced health communication
Malaria-related discussions on Sina Weibo exhibit a clear event-driven pattern, with regional disparities possibly shaped by both disease prevalence and the visibility of international health collaborations involving China. Official health-related accounts show limited engagement. Tailored communication strategies are required to enhance netizens' awareness of malaria disease and strengthen their understanding of related knowledge.
Authors
- Yuanchun Mao
- Ning Wang (ORCID: https://orcid.org/0000-0003-1410-329X)
- Xu Zhao (ORCID: https://orcid.org/0000-0002-8176-623X)
- Chengyuan Li (ORCID: https://orcid.org/0000-0002-4422-6584)
Institutions
- Jiangnan University (CN)
- Jiangsu Institute of Parasitic Diseases (CN)
- Intelligent Health (United Kingdom) (GB)
Publication Details
- Journal
- Malaria Journal
- Published
- 2025-11-26
- DOI
- https://doi.org/10.1186/s12936-025-05664-4
- Primary Topic
- Malaria Research and Control
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Fundamental Research Funds for the Central Universities