The Factors Influencing User Experience of The Palace Museum Mobile Guide System : The Technology Acceptance Model

Background : Enhancing user experience (UX) and encouraging the usage of mobile museum guide systems (MMGS) has become a crucial task as museum digital transformation continues to progress. To shed light on how UX influences user behavior through perceptual pathways and to provide effective optimization solutions, this study investigates the influence mechanism of UX variables on usage intention (UI) in MMGS.<br/>Methods : The study begins by conducting a literature review to integrate established constructs from the technology acceptance model (TAM) with key UX factors to develop a UX impact model comprising fifteen hypothesized paths. Drawing on 523 valid responses collected through a structured questionnaire, structural equation modeling (SEM) was used to test the relationships among model variables and to reveal how UX factors indirectly affect UI through multiple mediators.<br/>Results : Aesthetic experience, functional experience, and emotional experience significantly and positively influence perceived ease of use, perceived usefulness, and perceived enjoyment, respectively. These perceptual variables serve as mediators between UX and UI, indicating that UX can influence behavioral intention indirectly through perception-based pathways. The study extends the theoretical applicability of TAM within a cultural context and offers a theoretical foundation for the development and enhancement of MMGS.<br/>Conclusions : This study elucidates the mechanism by which UX factors shape UI through perceptual mediation. It is recommended that museums adopt an integrated approach to UX optimization when designing MMGS, with particular emphasis on aesthetic design, system functionality, and emotional engagement, in order to enhance the quality of digital services and to foster greater user acceptance.