Digital transformation of business: implementation of internet marketing in agriculture of the Urals

In the context of rapid digitalization of the agro-industrial complex of Russia, the requirements for the efficiency of production process management, optimization of resource consumption and increasing the competitiveness of agricultural organizations are increasing. One of the key prerequisites for successful transformations is the introduction of advanced digital technologies that allow automating operations, collecting and analyzing large volumes of data, and quickly responding to changes in market conditions. This article is devoted to the study of the demand for a number of modern digital technologies in agribusiness, including big data, the Internet of Things, GIS, robotics and economy. To achieve these goals, the Yandex.Wordstat analytical platform was used, which allows obtaining a statistical assessment of the corresponding search queries on the Internet. Such a methodological approach helps to identify large-scale trends and priority areas for the development of digitalization of agriculture. The study analyzed the frequency of queries and their dynamics in the period from February 2023 to January 2025. The results obtained make it possible to determine the feasibility of the current state of digital transformation of agribusiness and assess the level of attention to the applied technological solutions. In addition, work in the practical innovation of system analytics, heads of agricultural enterprises and specialized experts allows timely response to changes in information flows and the formation of competitive development strategies. The article may be of interest to heads of agro-industrial enterprises, IT specialists, researchers and students dealing with the problems of digitalization of the industry. The research methodology provides a comprehensive approach to the consideration of innovative solutions and can be adapted to the analysis of others observed in the agricultural region presented today.