Models of Public Opinion Formation Through Propaganda

Formation of public opinion is one of the cornerstones of political, media and cultural influence.In the era of information society, where the speed of data dissemination has increased dramatically,and the mechanisms of influence have become more sophisticated, the relevance of studying propagandamodels increases. The purpose of this article is to consider the key theoretical models that explain howpropaganda influences the consciousness of the masses, and to identify the features of their functioningin various historical and media contexts. Analysis of the problems of propaganda as an important typeof information weapon, forms of influence used in modern information wars, is of great relevance in thefield of international relations.Keywords: Propaganda, Information War, Media, Media and Cultural Influence