Countermeasures and Reflections on the Night Opening of Museums from the Perspective of Cultural and Tourism Integration

With the country’s strong advocacy of the night economy, the role of public cultural places such as museums in the development of the night economy has become more prominent. The increasing demand of the public for cultural consumption at night makes whether the museum is open at night no longer a reflection of the venue’s own operational philosophy, but a reflection of the museum’s social service attitude. At present, the opening of museums at night in China is still in the stage of local spontaneous exploration, facing many problems and challenges. To solve these problems, we must strengthen the top-level design, take targeted and accurate policies, enhance the museum’s operational thinking, improve the operational capacity and other aspects to solve them.