Innovation-driven growth: Impact of managerial practices on market capitalization in Moroccan firms

Type of the article: Research ArticleAbstractManagerial innovation enables organizations to improve their competitiveness and financial sustainability through flexible practices. This study aims to assess the impact of managerial innovation on the performance and market value of listed companies in Morocco. The executives and managers of 42 companies, representing 55.26% of the companies listed on the Casablanca Stock Exchange at the beginning of 2025, completed a structured questionnaire.Using SPSS version 28, multiple regression models were used to test six research hypotheses. The results suggest that human capital innovation had the strongest positive effect on firm performance and stock market value (β = 0.564, p = 0.002), ahead of organizational restructuring (β = 0.453, p = 0.003) and adaptive leadership (β = 0.406, p = 0.007). The results relating to digital transformation strategies (β = 0.221, p = 0.023) and financial forecasting tools integrating artificial intelligence (β = 0.223, p = 0.037) reveal weak positive effects. In contrast, regulatory flexibility does not show a significant effect (β = 0.106, p = 0.087), thus indicating that managerial innovation, particularly in terms of human resources, architecture, or management approaches, is beneficial for the company’s performance, and also for its stock market value.These results are empirical in nature and provide strong evidence that managerial innovation, particularly in areas such as human resource management, structural agility, and leadership, can enhance business performance and market value. By prioritizing these dimensions, Moroccan companies could strengthen their strategic positioning and ensure their sustainability in a dynamic market environment.