The influence of fitness celebrity livestream on women’s exercise behavior intention: a moderated mediation model
This study provides key theoretical and practical contributions by validating social presence as a mediator and body satisfaction as a moderator in the relationship between live-streaming stimuli and women's behavioral intentions.
Authors
- Huan Li (ORCID: https://orcid.org/0009-0008-3643-4210)
- Jianfeng He (ORCID: https://orcid.org/0000-0002-0280-944X)
- Zhi Yao (ORCID: https://orcid.org/0000-0001-9715-111X)
- Yuwen Shangguan (ORCID: https://orcid.org/0009-0005-5895-2084)
Institutions
- Kunsan National University (KR)
- Loughborough University (GB)
- Loughborough College (GB)
- Chengdu Sport University (CN)
- Soochow University (CN)
- The First People's Hospital of Changzhou (CN)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-11-24
- DOI
- https://doi.org/10.3389/fpsyg.2025.1683907
- Primary Topic
- Eating Disorders and Behaviors
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Nanjing Medical University