Small influencers should inform, brands can persuade: when rational content works

Authors

Andria Andriuzzi (ORCID: https://orcid.org/0000-0001-6743-512X)
Sandra Arrivé (ORCID: https://orcid.org/0009-0006-1872-2214)

Institutions

Centre National de la Recherche Scientifique (FR)
Université de Lille (FR)
Institut d'Economie Scientifique Et de Gestion (FR)
Lille Économie Management (FR)
Université Jean Monnet (FR)

Publication Details

Journal: Journal of Marketing Management
Published: 2025-11-24
DOI: https://doi.org/10.1080/0267257x.2025.2579742
Primary Topic: Pharmaceutical industry and healthcare
Type: article
Field-Weighted Citation Impact: 0.00

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article

Small influencers should inform, brands can persuade: when rational content works

Andria Andriuzzi, Sandra Arrivé

Nov 24, 2025

Journal of Marketing Management

Pharmaceutical industry and healthcare

article

Small influencers should inform, brands can persuade: when rational content works

Andria Andriuzzi, Sandra Arrivé

November 24, 2025article en

Abstract

No abstract available for this paper.

Journal of Marketing ManagementVol. 42(1-2)

Centre National de la Recherche Scientifique (FR), Université de Lille (FR), Institut d'Economie Scientifique Et de Gestion (FR), Lille Économie Management (FR), Université Jean Monnet (FR)

Openalex Percentile: Top 55%

Pharmaceutical industry and healthcare

DOI Source OpenAlex

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