Differences in Game Meat Consumer Behaviour in a Game Meat-Producing Region: The Case of Andalusia

The product of game or wild meat has been analyzed from a nutritional, ecological, and economic perspective in numerous studies. Consumers have various opinions regarding this source of meat due to a number of reasons. In our research, based on a survey of more than one thousand consumers, we reveal the characteristics of these consumers in a region producing a significant quantity of game meat, Andalucia. However, despite a significant production of this meat in Andalucia, consumption appears surprisingly low, as approximately 90% of this meat is exported. Consumer attitudes to this source of meat are both varied and complex, and a full understanding of the reasons for this remains lacking. In summary, this study attempts to reveal the profile of the Andalusian consumer and actions that should be taken, both in public administration and the production sector, to increase the consumption of this food source.