Welcome (back) to Hogwarts: Re-adaptation, intertextuality, and cultural disputes in the <i>Harry Potter</i> reboot

Harry Potter stands as one of the most culturally and commercially significant media franchises. The original seven-book literary saga was successfully adapted into a film series that cemented the franchise’s global impact. Currently, a new streaming television series based on the same source material is in production. Drawing on early promotional discourses—corporate statements, official social media posts, and verified production leaks—this article examines the narrative, industrial, and cultural implications of this reboot. Conceptualized as a re-adaptation, the series employs narrative retelling as a strategy for franchise renewal and expansion. In doing so, it activates multiple layers of intertextuality among the literary source, the classic films, and the upcoming television series. This reinforces broader processes of artistic, cultural, and media hybridization. Simultaneously, the reboot unfolds amid cultural disputes, positioning itself as a safe commercial and cultural investment while inevitably engaging with tensions surrounding issues such as race and authorship.