Sowing Intentions, Harvesting Sustainability: A Bibliometric Analysis and Conceptual Model of Predictors of Regenerative Agri‐Food Consumption

ABSTRACT This study aims to conduct a comprehensive bibliometric analysis of research on regenerative agriculture and sustainable consumption behavior. By investigating the existing literature on the subject, we seek to determine the key predictors of intention to buy regenerative agri‐food and identify the mediator in the relationship between drivers and intention to buy regenerative agri‐food. The study employs a bibliometric approach to analyze a large dataset of scholarly publications to identify research trends, most productive countries, and relevant sources. The keywords were extracted, citation networks were developed, and bibliographic coupling and keyword occurrence analysis were performed using the VOS viewer. Drawing on prominent theories such as value‐belief‐norm (VBN) theory, theory of planned behavior (TPB), trust theory, identity theory, and theory of reasoned action (TRA), a thorough review of literature helped to identify the most prominent predictors of sustainable consumption toward regenerative agri‐food. This study contributes to a deeper understanding of the factors driving sustainable consumption and provides valuable insights for policymakers, businesses, and consumers. By identifying key predictors, this study contributes to the development of effective strategies for promoting sustainable food consumption.