GÖRSEL ALGI VE DUYUSAL DENEYİM BAĞLAMINDA HAREKETLİ GRAFİKLERDE MİKRO ETKİLEŞİMLER

This research aims to examine the role of micro-interactions in motion graphics in the context of visual perception and sensory experience. Micro-interactions are fundamental design elements that improve user experience in digital interfaces, provide intuitive feedback, and make interaction processes more fluid. The use of micro-interactions in motion graphics plays an important role in directing visual perception, attracting attention, and establishing a deeper connection with the user. In this context, the research evaluates the effects of micro-interactions on user experience and analyzes how these interactions can be integrated into design processes. Qualitative research method was used in the research, and literature review and web-based content analysis methods were applied in the data collection process. As part of the literature review, academic studies on the effects of micro-interactions on visual perception and sensory experience were analyzed. In the web-based content analysis, micro-interactions used on digital platforms were systematically examined. The findings reveal that micro-interactions in motion graphics enhance the user experience, make interaction processes more intuitive, and help users understand transaction processes. The research emphasizes that micro-interactions should be designed in a user-friendly, intuitive and balanced way, and predicts that these interactions can be taken to a further level with new technologies such as AI-supported personalization, haptic feedback and AR/VR integration. The study provides a theoretical and practical framework to improve user experience in digital design processes by providing recommendations for the effective design of micro-interactions.