INNOVATION IN UNIVERSITY MANAGEMENT: DIGITIZATION AND INCLUSION

This paper aims to analyze innovation in university management from the perspectives of digitization, sustainability, and inclusiveness, in terms of its global relevance and correlation with the Sustainable Development Goals (SDGs). Underpinning the study is a bibliometric analysis, which was carried out using the VOSviewer tool, taking into account the co-occurrence of keywords and co-authorship networks in the literature. The methodology includes not only the identification of major thematic clusters but also connections with authors and the temporal evolution of scholarly interest in the field. Data were collected from the Scopus database using specific selection and filtering criteria. The results show the existence of a small but stable collaborative core with a strong focus on digitization and inclusion themes, coupled with managerial challenges emanating from competitive pressures and funding limitations. However, semantic analysis reveals a clear interdependence between the regional context and institutional strategies and the direction of sustainable development. The paper highlights the expansion of academic collaboration networks and the implementation of adaptive managerial policies as the most appropriate ways to gain support for transforming universities into active agents of social change and educational development.