Personal constructs as a reflection of subjective moral experience in the culture of sports behavior

The purpose of the study is the theoretical justification of the role of personal constructs as a reflection of subjective moral experience, which shapes the culture of an individual's sports behavior. Research methods: analysis and synthesis of scientific literature, induction, modeling. Research results and conclusions. A preliminary model has been developed for the formation of a culture of sports behavior in an individual through the acquisition of subjective moral experience. It is proposed to use the repertory grid method as a diagnostic tool to assess the outcomes of the developed model, which identifies personal constructs based on the values that the athlete has adopted as their own.