A dual-stage fuzzy MCDM approach for strategic target market prioritisation and communication channel evaluation in destination marketing: evidence from a provincial context

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Publication Details

Journal
International Journal of Tourism Policy
Published
2025-11-22
DOI
https://doi.org/10.1504/ijtp.2026.10074756
Primary Topic
Diverse Aspects of Tourism Research
Type
article
Field-Weighted Citation Impact
0.00
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article

A dual-stage fuzzy MCDM approach for strategic target market prioritisation and communication channel evaluation in destination marketing: evidence from a provincial context

Nguyễn Quang Vịnh, Nguyen Viet Thai
International Journal of Tourism Policy
Diverse Aspects of Tourism Research
article

A dual-stage fuzzy MCDM approach for strategic target market prioritisation and communication channel evaluation in destination marketing: evidence from a provincial context

Nguyễn Quang Vịnh, Nguyen Viet Thai
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Tourism PolicyVol. 16(1)
Openalex Percentile: Top 55%
Diverse Aspects of Tourism Research
DOISourceOpenAlex
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A dual-stage fuzzy MCDM approach for strategic target market prioritisation and communication channel evaluation in destination marketing: evidence from a provincial context — Nguyễn Quang Vịnh, Nguyen Viet Thai · International Journal of Tourism Policy (2025) | TGRS Research Map | TGRS